Blogs - tackle content management (InfoWorld via Yahoo! News)Deploying a

Blogs - tackle content management (InfoWorld via Yahoo! News)Deploying a

Blog tools tackle content management (InfoWorld via Yahoo! News)
Deploying a full-blown ECM (enterprise content management) system to address basic corporate content publishing and workflow needs has been likened to trying to kill a fly with a rocket launcher. A more suitable solution may lie in souped-up blogging tools, which by design simplify content publishing.

Just Monitoring Blogs Isn't Enough (AdWeek.com via Yahoo! News)
The rise in consumer-generated Web content is leading at least one interactive agency to branch into blog relations in an effort to help clients steer online chatter about their brands.